Outsource SEO, Is It Effective For Small Business?

Are you a small business owner looking to outsource your SEO services? Are you unsure of where to start in order to properly outsource your company’s SEO services? That is understandable, as often times SEO outsourcing services often sound as if they are trying to sell you on a gimmick. This article will discuss why it is important to outsource your SEO services and also why it is important to have a complete understanding of the company’s options and recommendations.

SEO Outsourcing FirmFirst and foremost, when hiring an SEO outsourcing company, it is recommended that you work with a highly reputable company. It is important to understand that SEO services are a hot commodity right now so at times it may feel like you are being bombarded with solicitation emails and phone calls. Not all of them are exactly honest and can be considered scams. However, that does not mean that you should just ignore every single one. Research the company of your choosing to ensure that their business practices are ethical and that their costs are competitive.

Secondly, take into consideration how much experience the company has overall. As a general rule of thumb in any business practice, the more experience you have in a field, the better you become. If the company seems to have very little experience, no matter if the price is great, it is best to look elsewhere. Check to ensure that the company is using the latest technology, products, and services. Also, do not be afraid to ask for examples of their previous work. Better yet, if the company has examples listed on their website, that will make it easier and faster for you, the potential new client.

Next up is to take into consideration the price and quality of work. When it comes to outsourcing your SEO services, you definitely get what you are paying for. If the price quoted to you seems too good to be true, it more than likely is. On the flip side of the same coin, however, you should not be paying a ton of money either. Research pricing for other companies in your area that provide the same outsourcing services to see what the average price is for the work you need. A reputable SEO firm should be able to give you the most value for your money without cutting corners in the quality of work.

SEOSubsequently, it is of the utmost importance that your expectations are clearly outlined and easy to understand. Keep in mind that you may have an option to either work with an entire firm, or an individual that does SEO work freelance. People interpret things differently, especially if it is not completely clear and concise what your requirements are. It is important that you and the firm or individual you hire touch base and communicate on a regular basis throughout the entire project. As a side note, if the firm or individual stops contacting you or is increasingly hard to get a hold of, you may want to cut your losses and go with another company.

When hiring an SEO firm, be cautious of companies that advertise being able to get your company to be number one in the industry or being top ranked in the in the field. Being considered number one on paper or online does not translate into more revenue for your company. Hard work great customer service, however, will. Also, be wary of how they are contacting you. Some companies tactics can be considered borderline harassment. Most successful and reputable companies use the age old tactics of calling initial leads or following up on leads, emails, and online sales tools. Companies have to contact people in order to generate sales and profits. Do not be alarmed if you are being contacted by an SEO firm, as a lot of them are legitimate firms willing to fight for your business.

Next, once you have determined what company you are going to hire, the next step is to set targets that are tangible and are able to be measured, as well as drawing up and agreeing on an action plan. When setting targets, first and foremost, you and the company need to agree on a targeted time frame to have the project completed and delivered. Targets are one part or your action plan that should be in place. When initiating a project, keep in mind that most SEO projects are not short term. You will more than likely be working with a company for a few months or longer. It is important to set realistic expectations when discussing targets and action plans. If you have a years worth of work to have done, for example, it is not realistic to expect that the company or individual is able to get it done in a month or less.

Finally, you can clearly see that there is a lot of planning that should happen when deciding to Outsource SEO services. You and the company or individual you hire should be able to communicate clearly and on a regular basis to ensure that a satisfactory project is completed. Do not give the outsourcing provider unrealistic targets and expectations, as the quality of work can suffer in the end. Also, do not be afraid to discuss what things can be done by you and your employees when it comes to SEO services. equipping yourself with knowledge and expertise can save you money and time in the long run.

Our Top Questions Asked (And Their Answers)

Question:  How Do You Outsource SEO?

Answer:  You can outsource your SEO by entirely managed services or by a la carte services.  Fully managed services will spend time with you and your company to understand your goals and run a campaign from start to finish on your behalf.  To outsource SEO a la carte correctly you must be aware of what you want to accomplish based on reliable data.  For example, if you want to rank for the keyword phrase “electrical services NYC” you better be aware of the competitiveness of that keyword and what the competition has done to achieve their rankings.  This level of competitive intelligence will guide how you outsource your SEO.  

Question:  Why Should I Outsource SEO Work?

Answer:  The answer to this really depends on two very valuable resources.  Time and money.  Do you know how to do SEO work effectively?  If not you’ll be spending a lot of time learning how to do it before you can implement.  If you do, then you’re aware that it will take a good amount of time to do the work with the understanding that the results may take time to see as well.  How much is your time worth?  Only you can truly answer this.  Depending on what SEO outsourcing you do it may be much more advantageous to pay the experts to get the job done while you spend your time on other high value projects.

Question:  Where Should I Outsource My SEO?

Answer:  That’s a great question and it’s one that will take time for you to come to a conclusion for.  If you’re new to SEO you’ll need to educate yourself a bit to understand what it takes to run an SEO campaign well.  When you understand the overall basics of this  you’ll be well equipped to either hire an in-house SEO employee or choose an SEO platform to work with.  No matter what you choose to do you have to be able to evaluate what makes a good employee or platform in order to protect your site from bad SEO practices.