As a business owner, you make important decisions every day. Deciding if you want to outsource your SEO efforts to another company or if you want to undertake your SEO marketing efforts in house is one of the most important decisions you can make. Before you make that decision, you need to understand what SEO marketing is. Once you understand what SEO marketing is, evaluate your current team to see if you can take care of this in-house of if you need to outsource your SEO efforts.
What is SEO?
SEO stands for search engine optimization. You need to utilize SEO to make your website stand out online. Google and other search engines have their own custom formulas they use to rank all the content online. When you employ SEO marketing strategies, you are trying to make search engines recognize and position your website at the top of searches related to your keywords. This helps drive people to your website and turn them into customers.
With SEO, your goal is to create a website that stands out to search engines and is useful to potential customers. To improve your rankings and be useful to potential customers, you need to have engaging and updated content on your website. Your website needs to be information rich. You need to have an easy to navigate web platform. Additionally, you need to have active social media accounts that redirected potential clients to you website. You also need other websites to link to the information on your website. All of these different elements make up your SEO efforts.
Should You Keep SEO In-House?
Now that you have a basic understanding of what SEO is, you need to decide if it is something your business can do in-house or if it is something your business would prefer to outsource. If you want to truly build your website and your on-line presence, this is a daily job. New content should be added to your social media accounts every day. New information should be added to your website every few days.
If you decide to have someone already on your staff maintain your SEO, you need to realize this will be the major component they invest their time in. If you do not have someone trained in how to create SEO content, you will need to invest time and money into training for them. If you already have someone who is familiar with SEO, you can redirect their work efforts to focus on SEO.
You can also hire a new team member whose only job is to create SEO. SEO professionals generate high salaries. Entry level SEO employees generally make around $50,000 and experienced SEO employees can make up to $70,000 a year.
Should You Hire An SEO Company?
If you do not have someone on staff who is experienced with creating SEO content or you do not want to hire someone solely for that purpose, outsourcing your SEO is your best option. Before you contact an SEO outsourcing company, make sure you have a solid list of questions to screen the company with. There are a lot of companies out there right now who claim they can help you with your SEO but really are not that experienced.
First, you need to ask any potential SEO company how they measure success. You should be wary of companies who claim they can get you to the top of the search rankings in under thirty days and use this as their only metric of success. You want an SEO company to explain how they will use Google Analytic to track the rankings of your keywords before and after they implement their strategies. You want a company who will also use measurements such as increased number of leads, online sales and phone calls.
Second, you need to ask any potential SEO company how they will create content for your business. You want to stay away from any company that tells you they will spin content for your website. Spun content takes an article, puts it into a program, and creates a hundred different versions of the same article. Most of these articles are not very reader friendly, and will not reflect well on your company.
What you do want to hear is that they will be creating unique and fresh content for your website. They should have a plan to update your blog every few days as well as a plan to update your social media accounts with fresh content on a daily basis. An awesome company will even lay out muli-modal content creation in their proposal. Multi-modal content includes photo galleries and videos.
Third, you need to ask them what their approach is after the initial setup. Many companies will sell you big about how they are going to set up your program. They will provide you with lots of detail about how they will pick your initial keywords, provide you with content, build links to your site and report back to you. You want to hire a company that is enthusiastic about the initial setup. However, you really want to hire a company that can provide you with a long-term plan. SEO does not happen in one day. It is a continued effort that has to be sustained over time in order to continue to promote your website.
Making A Decision
Having fresh and unique SEO content is vital to your online success. You need fresh content to connect with new customers. If you already have someone on your staff who is knowledgeable about creating SEO content, you can keep it in house. However, if you do not have someone on your staff who can be dedicated to SEO, you should outsource to an SEO company. Make sure they use multiple measures of success, including Google Analytic and increased leads and online sales. Make sure they have a plan on how to create fresh content for your site. Finally, choose a company that has a great start-up plan and long-term vision.
Question: Who Buys SEO?
Answer: All types of people buy SEO products and services. Sometimes these people are either businesses looking to get their own site ranked. Other times, and this is quite common, digital marketing agencies look to outsource their SEO services to SEO resellers like PosiRank.com. In both cases the goal is to buy SEO services or products to help improve their website’s rankings in hopes that the newly gained traffic drives more revenue for that business. While rankings never guarantee revenue it does give the site owner a much better opportunity to achieve that.
Question: What Is SEO Marketing?
Answer: SEO Marketing is the process of optimizing a website to achieve high rankings for specific keywords in Google. For example, a website may want to rank for the term “wrinkle cream” in order to sell a cosmetic wrinkle cream product to more people. This can be a highly effective way of driving sales. Making sure your sites meta title and descriptions are written with good copy writing as well as keyword optimization is a big piece in driving clicks from your rankings to your websites. Just getting a site ranked well isn’t always enough when competition is tough.
Question: How Is SEO Done?
Answer: SEO is done by optimizing content on a webpage for a specific keyword(s) that they know people search for. From this point the process requires that piece of content needs to be linked to from high quality sources in order for Google to begin to rank it for it’s relevant keywords. A well optimized page plus good quality links tells Google that webpage might be of value to people searching for that phrase in their search engine.